During Global Winter Wonderland 2012, International Culture Exchange Group (ICEG) worked with several non-profit organizations to help those groups achieve their goals, promote their cause and raise funds.
ICEG worked with KTVU2 for its annual One Warm Coat Drive. Due to the generosity of our community, more than 700 gently-used warm coats were collected at Global Winter Wonderland and distributed to the San Jose Salvation Army. With each coat, the festival guest was given a “Buy One/Get One Free” voucher.
Through the NFL Alumni Association, ICEG gave away 500 tickets to kids from the Boys & Girls Clubs of the Mid-Peninsula. On November 21, 2012, the kids were treated to a fun time at the festival which included exclusive time with Santa Claus and receiving goodie bags, compliments of ICEG. The highlight of the evening was a chance to meet local NFL Alumni Players including former San Francisco 49ers Dave Fiore and former Oakland Raiders, Gary Weaver.
Spare the Air Day and ICEG teamed up to spread the word through on-site presence, advertising time, and other outreach programs in an effort to remind the community the need to spare the air in Winter too!
ICEG also worked with the Hispanic Foundation of Silicon Valley (HFSV) to recognize the rich diversity and celebration of the Hispanic culture thus, the “Telemundo and the Hispanic Foundation of Silicon Valley Fiesta Latina, Presented by Walmart” event was born. Telemundo, a leading network for Hispanic viewers, provided a night full of authentic Hispanic music and dance. El Pollo Loco also supported the cause by catering the event. The San Jose Earthquakes jumped in with appearances by their shaker squad and Q, their mascot. Through this event, HFSV was able to honor 250 middle-school children who spent time during the summer and school year in the “Stepping Up to Algebra” program. Five of the top students in the program were given additional recognition as ICEG provided the kids with autographed 49ers and Earthquake gear including specially-signed helmets, jerseys and balls. To top off the night, ICEG’s CEO, Lulu Huang presented the foundation with a check for $2,500, a donation to the HFSV community.
ICEG went even further on to Celebrate the “Season Day” in support of the San Francisco 49ers Foundation. 300 children affiliated with the 49ers Foundation got a chance to visit Global Winter Wonderland and were given VIP access to the park two hours before the general public. They also had special time with Santa and had pictures taken with the Gold Rush Girls and Sourdough Sam, and were treated to face painting, free carnival rides, goodie bags, and lunch. The best part of the day was certainly the meet and greet with the players who sponsored their non-profit. As part of the program “49ers CARE”, 16 players purchased 20 tickets each (3200 total) to each home game and gave those tickets to the children in their sponsored organization. The players who were available at the event included David Akers, Anthony Davis, Jonathan Goodwin, Mike Iupati, Scott Tolzien and Patrick Willis. Alumni included Guy Mcintyre, Jesse Sapolu, JJ Stokes, Eric Wright, Greg Clark, and Eason Ramson. At the end of the event, the 49ers Foundation presented a check for $2.3 million dollars to the community.